Extended Reality (XR)
Holograms & Experiential
Digital Twins, BIM & AI
Industrial & Vocational Simulators
EHS Safety VR Modules
Defense, Medical & EdTech Labs
Case studies
Work
Culenz created a VR experience for Audi India, used at a brand activation.
01 — Work
A VR experience for Audi India.
02 — In depth
Culenz created a VR experience for Audi India, used at a brand activation. Premium car brands use VR to show design, technology and performance in a memorable way.
A VR experience can place visitors inside the car, on the road or in a designed world built around the brand.
Event stands can show only a few cars, in a few colours. VR can show every model, trim and feature.
It also gives visitors something to do, not just something to look at. That increases dwell time at the stand.
The experience must be short, comfortable and clearly linked to the brand. Three to five minutes is usually enough.
A clear next step, such as booking a test drive, turns interest into action.
Automotive VR is often built from the manufacturer's CAD data. Materials, paint and lighting are tuned to look right in the headset.
Every detail must match the brand's standards, so the brand team reviews each stage.
A supervised VR area, trained staff and spare headsets keep the station running smoothly. Headsets are cleaned between visitors.
Lead capture at the station helps the brand follow up with interested visitors.
VR content made for an activation can be reused in showrooms, dealer events and online. Planning for reuse lowers the cost of each future use.
Configurators and VR test drives can grow from the same assets.
What the experience showed, where and when it ran, and any approved results will be added once confirmed with Audi India.
Until then, this page explains the format and how Culenz delivers automotive VR.
Premium car buyers expect precision in every detail. A VR experience for them must look polished, run smoothly and feel effortless to use.
Staff guidance matters too, because first-time VR users need a calm, confident introduction.
Every project follows five stages: scope, capture and storyboard, real-time build, integration and rehearsal, then run and support. Each stage ends with the client's sign-off.
The client reviews the work in the headset, on screen or at the venue at every stage. Changes happen early, when they cost the least.
On the day, a Culenz crew runs the experience or the broadcast. Afterwards, the client receives recordings, reports or a handover as agreed.
Depending on the format, we can record sessions, viewers, dwell time, leads or training scores. The measures are agreed with the client before launch.
We publish numbers on this site only when the client has approved them and their source is clear.
Where figures are still being confirmed, the case study describes the work without them.
Start with the goal and the audience. A brand activation, a national broadcast and a heritage tour each need a different format and crew.
Book a free scoping call, and we will recommend a format, a schedule and an itemised quote. If a simpler option works better, we will say so.
Fixed dates, such as an event or launch, should be shared early. Content production usually takes longer than setup.
Every experience is designed for first-time users. We avoid camera movement the user didn't cause and keep sessions short at busy events.
Headsets are cleaned between users, and the headset maker's age guidance is followed. Screen, dome and hologram versions serve people who prefer not to wear a headset.
Our crew briefs each visitor and stays close during the session, so everyone feels safe and confident.
Culenz supplies the cameras, headsets, projectors, hologram boxes and computers each project needs. Everything is tested together before it leaves the studio.
A trained crew sets up, runs and packs down the experience. Spare equipment travels with them, so a single fault never stops the show.
Who is the audience, and how will they experience it: in a headset, on a phone or in a crowd? What should they remember or do afterwards?
What are the fixed dates, and who signs off each stage? Clear answers keep the project on time and focused on its goal.
Our published work includes the Republic Day Parade and Independence Day live in VR 360°. The IT Day XR Dome welcomed more than 1,00,000 visitors.
It also includes a VR ride for BMW Motorrad and an experience for Audi India. Festivals include the Jaipur Literature Festival and Jashn-e-Rekhta, alongside a virtual Lotus Temple.
Culenz is an AR, VR and mixed reality company headquartered in Jaipur, with offices in Secunderabad and Dubai. We deliver projects across India and the UAE.
One accountable team scopes, builds, installs and runs each project, from a single VR station to a national broadcast.
03 — FAQs
Exteriors, interiors, colours, trims, technology features, driving scenes and brand stories. Visitors can sit inside the car, open doors and explore details. The content depends on the goal of the activation and the time each visitor has.
Yes. We optimise CAD data for real-time use while keeping the details buyers notice, such as paint, trims and wheels. The brand team reviews every view, colour and detail before the activation goes live.
Showrooms, dealer events, malls, airports and online. The same content can run on headsets, large screens or in a browser. One investment then serves many channels over the life of a model.
Count sessions, capture leads at the station and track test-drive bookings afterwards. Comparing these figures with similar activations that had no VR shows the real difference the experience made to sales.
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