Why a fixed process matters
Immersive projects often have fixed dates, such as an event, a launch or a tender deadline. A clear process keeps everyone working towards that date.
Our five stages each end with your sign-off. Nothing moves forward until you are happy with the stage before.
That makes progress visible and keeps surprises small and early.
Stage 1: Scope the experience
We agree goals, audience, venue, devices and dated milestones on a scoping call. You then receive a written scope listing every deliverable.
The scope also names who signs off each stage on your side. Clear decision-makers keep the project moving.
If a simpler format would meet your goal, we say so at this stage.
Stage 2: Capture and storyboard
We gather your plans, CAD, BIM, photos, scans, brand assets or footage. Where needed, we visit the site to measure, scan or film.
A storyboard or rough 3D draft follows. You review it in the headset or on screen and approve the layout and flow.
Most costly changes are caught here, before detailed work begins.
Stage 3: Build in real time
Final models, materials, lighting, sound and interactions are added. Content is built in Unity, Unreal Engine, WebXR or the right tool for the format.
We test every build on your target device, such as a Meta Quest headset or a hologram box. We cut detail until it runs smoothly.
Stage 4: Integrate and rehearse
Headsets, hologram boxes, cameras, projectors or simulator stations are wired in and tested together. For events, we rehearse at the venue or a mock-up.
Live broadcasts get a full run-through of cameras, stitching, encoding and the venue network.
Rehearsal is where small problems are found and fixed, so the live day runs to plan.
Stage 5: Run and support
Our crew runs the event, or we hand over the installation with training for your staff. A review meeting follows soon after.
Permanent installations can move onto an annual maintenance contract. Response times and cover are written into it.
Reviews in the headset
You approve scale, layout and flow in VR, not on slides. Seeing the work at true scale prevents misunderstandings.
For holograms, projection and live streams, we review on the real display or at the venue where possible.
Change requests
Changes are normal, and we handle them openly. Each change request shows its effect on cost and schedule before you approve it.
Changes made early cost far less than changes made after the build stage.
Testing and comfort
Every build is profiled on the device it will run on. We test with first-time users before handover.
We never move the camera without the user's input, which keeps VR comfortable for new users.
Handover and documentation
At handover, you receive the final files, user guides and any recordings agreed in the scope. Staff are trained to run the experience day to day.
Handover documents list everything delivered, so your team knows exactly what you own.
Communication during the project
You get regular updates from your producer, with progress, next steps and any risks. Reviews are scheduled at the end of each stage.
Questions are answered quickly, and problems are raised early, not at the deadline. That keeps decisions in your hands.
Quality checks before every sign-off
Before each review, our team checks the work against the scope and on the target device. You see work that is ready to judge, not a rough draft.
Issues found in our own checks are fixed before you see them. Your review time goes on decisions, not bug reports.
Planning around fixed dates
Events, launches and tenders often have dates that can't move. We plan the schedule backwards from that date, with buffers for review and rehearsal.
If a date looks too tight for the scope, we say so on the first call. We then suggest what can be delivered well in the time available.
That honesty early protects the live day later.
The same process across India and the UAE
Culenz is a virtual reality company headquartered in Jaipur, with offices in Secunderabad and Dubai. The same process applies wherever your project runs.
One producer stays with your project from scoping to handover.