Extended Reality (XR)
Holograms & Experiential
Digital Twins, BIM & AI
Industrial & Vocational Simulators
EHS Safety VR Modules
Defense, Medical & EdTech Labs
Case studies
Solutions
Culenz builds augmented reality apps that place 3D products, buildings or instructions over the real world. We develop for iOS with ARKit, Android with ARCore and the browser with WebAR, so users need only a phone.
01 — Definition
Augmented reality (AR) overlays digital objects on a live camera view of the real world. The phone tracks surfaces and light, so a 3D sofa sits on the floor at true scale. Unlike VR, users still see their surroundings.
02 — Solutions
Customers place furniture, machines or vehicles in their own space at true scale before buying.
Show an unbuilt tower on the empty plot, or overlay floor plans on a physical scale model.
Step-by-step instructions appear on the machine itself, on a tablet or a headset.
Users scan a QR code and see the experience in the browser, with no app download.
03 — Compare
| Option | Install | Tracking | Best for |
|---|---|---|---|
| App (ARKit / ARCore) | App store download | Most precise surface and image tracking | Sales tools, training, repeat use |
| WebAR | None: open a link | Good on simple scenes | Campaigns, packaging, events |
| Headset AR / MR | Device setup | Hands-free and room-scale | Maintenance and training |
04 — In depth
Augmented reality development means building apps or web experiences that place digital content in the real world. Users see it through a phone, tablet or headset.
The work covers 3D modelling, tracking, interaction design and testing on real devices. Content must look right in different rooms and lighting.
Culenz builds AR for product visualisation, real estate, training, campaigns and events. We develop for iOS, Android and the browser.
Native apps use Apple's ARKit on iOS and Google's ARCore on Android. They track surfaces, images and light precisely.
Native AR suits tools people use often, such as sales apps or maintenance guides. It also supports offline use and larger 3D models.
WebAR runs in the phone's browser from a link or QR code. Users see the experience in seconds, with nothing to install.
It suits campaigns, packaging, print ads and events, where people won't download an app. Tracking is simpler, so scenes stay light.
Customers can place furniture, appliances or machines in their own space at true scale. They see how a product fits before they buy it.
Virtual try-on works for eyewear, jewellery, watches and accessories. Face and hand tracking keep the product in place as the user moves.
AR can show an unbuilt tower on its empty plot, at true scale and position. Buyers and planners see the building in its real setting.
On a physical scale model, AR adds floor plans, amenities and availability. Sales teams use it to explain a project in the gallery.
AR work instructions show each step on the machine itself. Technicians follow arrows and labels on a tablet or headset.
That reduces errors on complex or rare tasks. New staff become productive sooner, without waiting for an expert to guide them.
Real rooms vary in light, space and clutter. We test AR in different conditions, so content stays stable and readable.
Models are optimised to load quickly on mid-range phones. Clear prompts guide users to scan the floor or point at the target.
Every project starts with a free scoping call to agree goals, audience, venue, devices and dates. You then receive a written scope with dated milestones.
We gather your files, build a first draft and review it with you, in the headset or on site where possible. Final content, testing and installation follow.
After launch, our crew runs the experience or hands it over with training. An annual maintenance contract can cover support, repairs and updates.
Cost depends mainly on how much content is custom, the hardware involved and how long the experience runs. On-site crew and travel add to event projects.
Reusing your existing CAD, BIM, footage or brand assets lowers cost. Building from photos or 2D drawings takes more modelling time.
We send an itemised quote after the scoping call. Content, hardware, crew and support are listed separately, so you see what each part costs.
Ask to see work the team has delivered, and who will actually build yours. Check that the same people stay on your project from scope to launch.
Ask how they test on the real device or venue, and what happens if something fails on the day. A clear answer shows real delivery experience.
Finally, ask for an itemised quote and a dated schedule. Vague estimates usually lead to surprises later in the project.
Culenz is an AR, VR and mixed reality company headquartered in Jaipur, with offices in Secunderabad and Dubai. We deliver projects across India and the UAE.
One accountable team scopes, builds, installs and supports your augmented reality project. You work with the same producer from the first call to the final handover.
05 — FAQs
Not always. WebAR runs in the phone's browser from a link or QR code, which suits campaigns and events. A native app built with ARKit or ARCore tracks surfaces more precisely, which suits sales tools and repeat use.
It depends on the number of products, the interactions and whether you need a native app or WebAR. A focused WebAR campaign takes less time than a full sales app. We give you a dated schedule after scoping.
Yes. We optimise CAD or product models so they load quickly and look right on phones. If no 3D models exist, we build them from photos, drawings or the physical product.
Most AR features need a reasonably recent phone that supports ARKit or ARCore. WebAR reaches a wider range of devices, with simpler tracking. We check your audience's likely devices during scoping and design for them.
Yes. We can add lead forms, share buttons and analytics that track scans, sessions and actions. That shows how many people used the experience and what they did, so you can measure the campaign.
Book a free demo and see what Culenz can build for you.