What 360° live streaming offers
360° live streaming lets remote viewers look in any direction during a live event. They choose their own view, instead of following one camera.
It turns a broadcast into a virtual event experience. Viewers feel closer to being there, on a phone, browser or VR headset.
Culenz has streamed more than 100 hours of 360° VR live, including the Republic Day Parade and Independence Day.
Planning camera positions
Camera placement decides what viewers experience. We plan positions for the best seat in the house, from a parade route to a festival stage.
Multiple cameras let viewers or a director switch between views. Each position is tested before the event.
Live stitching and encoding
A 360° camera records several lenses at once. Their feeds are stitched into one sphere in real time.
The stitched feed is encoded and sent to the streaming platform. Our team monitors quality throughout the broadcast.
Distribution platforms
Streams can go to YouTube 360°, VR headsets or a branded player on your website. Viewers choose how they watch.
Phone viewers move their phone to look around. Headset viewers turn their heads, which gives the most immersive view.
Bandwidth and rehearsal
360° streams need far more upload bandwidth than flat video. We test the venue's connection well before the event.
A full rehearsal checks cameras, stitching, encoding and the stream itself. That catches problems before viewers join.
Events that suit 360° live
National ceremonies, parades, festivals, concerts, sports and product launches all suit 360° live. So do conferences with large remote audiences.
Any event where people can't attend in person benefits. A 360° stream gives them a virtual seat at the event.
After the event
You receive a 360° recording to publish or reuse. Highlights can be edited for social media and your website.
The recording can also become a VR experience for exhibitions or museums. The event keeps reaching people long after it ends.
360° live for government and national events
National ceremonies reach millions of people who can't attend in person. A 360° stream gives each viewer a virtual front-row view.
Culenz has streamed the Republic Day Parade and Independence Day live in 360° with government partners. We plan these broadcasts around strict security and timing.
How your 360° live streaming project runs
Every project starts with a free scoping call to agree goals, audience, venue, devices and dates. You then receive a written scope with dated milestones.
We gather your files, build a first draft and review it with you, in the headset or on site where possible. Final content, testing and installation follow.
After launch, our crew runs the experience or hands it over with training. An annual maintenance contract can cover support, repairs and updates.
What drives the cost of your 360° live streaming project
Cost depends mainly on how much content is custom, the hardware involved and how long the experience runs. On-site crew and travel add to event projects.
Reusing your existing CAD, BIM, footage or brand assets lowers cost. Building from photos or 2D drawings takes more modelling time.
We send an itemised quote after the scoping call. Content, hardware, crew and support are listed separately, so you see what each part costs.
Questions to ask before choosing a 360° live streaming partner
Ask to see work the team has delivered, and who will actually build yours. Check that the same people stay on your project from scope to launch.
Ask how they test on the real device or venue, and what happens if something fails on the day. A clear answer shows real delivery experience.
Finally, ask for an itemised quote and a dated schedule. Vague estimates usually lead to surprises later in the project.
Culenz: a virtual reality company in India and the UAE
Culenz is an AR, VR and mixed reality company headquartered in Jaipur, with offices in Secunderabad and Dubai. We deliver projects across India and the UAE.
One accountable team scopes, builds, installs and supports your 360° live streaming project. You work with the same producer from the first call to the final handover.