Extended Reality (XR)
Holograms & Experiential
Digital Twins, BIM & AI
Industrial & Vocational Simulators
EHS Safety VR Modules
Defense, Medical & EdTech Labs
Case studies
Jaipur-born since 2019, we build VR, AR and hologram experiences for enterprises, governments and brands across India and Dubai.
Services
Culenz builds custom VR applications for training, sales and events.
Virtual reality software development servicesCulenz turns Revit, SketchUp or CAD files into walkthroughs buyers can explore before construction.
Real estate VR and BIM walkthroughsA 98-inch hologram box shows a presenter or product at life size, with no headset needed.
98-inch hologram box rental and purchase
Culenz streams live events in 360° so remote viewers can look anywhere, on a phone, browser or VR headset.
360° VR live streaming servicesAn XR zone lets hundreds of visitors try VR, AR or dome projection in one managed space.
XR experience zones and event domesProcess
You see the work in the headset at every stage. Nothing moves forward until you approve it.
You sign off the scope, target devices and dated milestones
You receive: Scope document with a fixed list of deliverables
You review a rough 3D draft in the headset before detailed work starts
You receive: Approved storyboard and greybox scenes
The build holds the headset's refresh rate in on-device tests
You receive: Test build installed on your own devices
A full run-through at the venue or a matching mock-up
You receive: Signed acceptance checklist
A post-event review with your team
You receive: Footfall or usage report and a maintenance plan
Tech stack
The engines, devices and tools behind every Culenz experience, across VR, AR, MR and XR.
We design experiences
Virtual reality software
Culenz builds custom VR applications for training, sales and live events. We develop in Unity and Unreal Engine and test on the exact headset you will deploy.
Every build has to hold the headset's refresh rate before it reaches your users, so first-time visitors stay comfortable.
Explore VR development
98-inch holograms
A 98-inch hologram box shows a person or product at true size, with no headset needed. We produce the content, deliver the box and run playback on site.
Rent one for a launch or expo, or buy one for a lobby or experience centre.
See hologram options01 — Why projects fail
Most failures are predictable. They come from how a project is planned and tested, not from the headset.
Pre-rendered walkthrough videos
Buyers can't move or look around, so they still ask for a site visit.
Real-time builds in Unity or Unreal Engine. Buyers walk each room, turn and switch finishes.
Testing only on a powerful office PC
Frame rate drops on the real headset, and users start to feel motion sickness.
We test every build on the target headset and cut detail until frames hold its refresh rate.
Separate vendors for content, hardware and crew
Failures fall between contracts, and nobody owns the show day.
One Culenz team owns the content, the hardware and the on-site crew, from concept to delivery.
Treating a live stream as a one-off
Venue networks and camera positions get tested for the first time on the day.
We rehearse camera positions and the stream at the venue before going live.
02 — Case studies
With the Government of India and the Government of Rajasthan
IT Day, Government of Rajasthan
BMW Motorrad
03 — Global reach
Our teams in Jaipur, Secunderabad and Dubai deliver projects and live 360° broadcasts for clients and audiences around the world.
190+
countries served
04 — Our story
From an idea in 2016 to offices in three cities, year by year.
2016 Idea
Culenz starts as an idea: let people step inside places, products and stories before they are built.
2017 Research
We study VR, AR and 360° technology, and what businesses and audiences in India need from it.
2018 Execute
We build our first experiences and test them with real users before taking them to clients.
2019 Launch
Culenz launches in Jaipur and takes on its first public projects.
2020 National stage
We broadcast the Republic Day Parade live in VR from Rajpath, presented as a first for India.
2023 Scale
Our XR dome brought 22 immersive experiences to IT Day 2023, drawing about 1,00,000 visitors.
2026 Today
Culenz works from Jaipur, Secunderabad and Dubai, with more than 100 hours of live 360° streaming delivered.
Govt. approvedRajat Jain
Founder & CEO, Culenz
Jaipur & Dubai
Founder's note
ARVR360° liveWe build a world where the boundary between imagination and reality no longer exists.
We started Culenz in Jaipur with one clear mission. We wanted every organisation to step inside its own story.
Flat screens always keep your audience at a distance. Immersive technology puts them right inside the moment.
We do not hedge on what we can build. We have broadcast India's Republic Day Parade in live 360° for the Government of India.
We have built thrilling virtual rides for BMW Motorrad and Audi India. From Doordarshan and the Government of Rajasthan to Jaipur Literature Festival and Jashn-e-Rekhta, India's best institutions trust us.
It takes just a moment for magic to happen. Our team takes end-to-end ownership from your first demo to final delivery. You name it, we have probably done it.
Rajat Jain · Founder & CEO, Culenz · culenz.com
Republic Day 360°
Live broadcasts for Govt. of India & Doordarshan
Global auto & culture
BMW Motorrad, Audi India, JLF & Jashn-e-Rekhta
Jaipur & Dubai
End-to-end delivery across India and the UAE
05 — Industries
Visuals must match the registered plan. That means RERA in India and a Trakheesi advertising permit in Dubai.
BIM-to-VR walkthroughs, hologram scale models, 98-inch holograms
Site-visit-to-booking rate, time to sell a tower
A tender-ready scope, fixed deliverables and a documented handover.
360° live broadcasts, XR domes, digital heritage tours
Reach, footfall, dwell time
Brand-accurate vehicle models and a supervised, safe demo area.
VR test rides and vehicle configurators
Leads per activation, dwell time
Setup inside the venue's load-in window, with playback that runs all day.
98-inch holograms, XR zones, 360° live streams
Footfall, dwell time, leads captured
06 — Choosing a model
We are not the right choice for every project. Use this table to decide, then ask us for exact costs and dates.
Best when: You need a finished experience for a launch, gallery or event.
Best when: You need holograms, an XR zone or a 360° crew for days or weeks.
Best when: VR is core to your business and you can hire Unity or Unreal engineers.
Best when: An existing app already covers your need, such as generic safety drills.
Costs and timelines are relative. Culenz quotes exact figures after a free scoping call.
07 — Who we are
One team, end to end
The same team scopes, builds, installs and runs each project.
Tested on the real device
Every build is profiled on the headset or hologram box it will run on.
Reviewed in the headset
You approve scale and layout in VR before detailed work begins.
Rehearsed before go-live
Live broadcasts and events get a full run-through first.
Ask about NDA, IP and contract terms on the scoping call.
Insights
Practical guides on VR, AR, holograms and 360° live, from the team that builds them.
GuidesAR vs VR: which does your enterprise project need?Virtual reality puts people inside a place that doesn't exist yet. Augmented reality adds digital objects to the room they're already in. Here's how to choose.Read the article EngineeringHow to prevent VR motion sickness in your appMost VR discomfort comes from a handful of predictable causes. These are the rules we follow on every build, so first-time users stay comfortable.Read the article 
EventsHologram, VR or 360° live: choosing a format for your eventA launch for thousands needs something different from a sales meeting for one buyer. Here's how holograms, VR zones and 360° live streams compare.Read the article 08 — FAQs
VR cost depends on three things: how much 3D content you need, how interactive it is, and which devices it runs on. A short 360° tour costs far less than an interactive training simulator. Culenz quotes each project after a free scoping call, with content, hardware and support priced separately.
Enterprise VR timelines depend mostly on the 3D content, not the code. A project built from finished CAD or BIM files moves faster than one modelled from scratch. After a scoping call, Culenz gives you a dated schedule, with a review in the headset at every stage.
Choose virtual reality when users should be fully inside a place that doesn't exist yet, such as an unbuilt flat. Choose augmented reality when digital objects should appear over the real world, such as a product in a showroom. Mixed reality blends both on headsets with passthrough cameras.
Most enterprise projects use standalone headsets such as Meta Quest 3, because they need no PC or cables. Choose PC VR when you need maximum visual detail at a fixed station. Compare refresh rate, field of view and tracking, and plan for cleaning, charging and device management.
Motion sickness happens when what users see doesn't match what their inner ear feels. We prevent it by holding the headset's full refresh rate and never moving the camera without the user's input. Users move by teleporting or by physically walking, and first-time sessions stay short.
Yes, Culenz has an office at API World Tower on Sheikh Zayed Road in Dubai, serving clients across the UAE. Content and hologram programming are built with our teams in Jaipur and Secunderabad. Our crew then installs, runs and supports every project on site, wherever it is in the UAE.
09 — Book a demo
Book a free demo and see what Culenz can build for you.
